An excerpt from adore, Sex & Tragedy: How the Ancient World Shapes the life

Whenever Clark Gable shot to popularity their top within the movie It occurred One Night (1934), two extraordinary things took place. First, the clothes industry had been changed permanently. Because he wasn’t putting on an undershirt, hundreds of thousands of males decided not to wear an undershirt once again, and within per year a sequence of clothes manufacturers went into liquidation. […]